Compare and contrast.
Addiction scientists are calling for tighter regulation of alcohol advertising, as new research shows that self-regulation by the alcohol industry does not protect impressionable children and youth from exposure.
Evidence to date suggests that the current rules are a proportionate response to concerns about under-age drinking and they are being applied effectively. However, there is still work to do to limit the appeal of some alcohol ads to young people and the ASA continues to take these factors into account when assessing complaints.
It’s important to note that the research that leads for calls for tighter regulation took place in Australia and so I’m not sure whether the people who are calling for change are thinking about the UK’s regulatory regieme as being in the same league as what they found in Australia.
However, some of what they are proposing goes well beyond where the ASA appear to be contemplating. These are the sorts of thing they say they want to see:
banning alcohol advertising during live sports programming; further restricting the times at which alcohol adverts can be broadcast; and banning animals and animal characters from alcohol advertising, with carefully controlled exceptions where an animal has traditionally been part of the brand’s logo.