Drug Education News

News and views from the Drug Education Forum

How Behaviors are Influenced by Perceived Norms: A Test of the Theory of Normative Social Behavior

Having looked at Henry Wechsler’s critique of social norms interventions I thought I’d use Google Scholar to see if anyone had tried to counter or adapt to the arguments he makes.
Rimal and Real, in their paper How Behaviors are Influenced by Perceived Norms, acknowledge the limitations that Wechsler describes in his and his colleagues research of the effect of normative information on behaviour

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