Drug Education News

News and views from the Drug Education Forum

Cocaine + Alcohol = Cocaethylene

Drink and Drug News take a look at the winners of the Frank awards, which has been trying to educate students in Nottingham about the dangers of using cocaine and alcohol together:

The campaign’s overall intention – alongside alerting people to the dangers of cocaethylene – was to deglamourise the drug for its target audience. ‘The reality is that you’re in some khazi, snorting cocaine, hiding from the bouncers, and it’s really not very glamourous. It’s a grubby drug and its impact on the user and the people around them can be catastrophic. This isn’t about telling people what they should and shouldn’t be doing – it’s about offering information and provoking debate, producing information to help change attitudes and behaviour.

‘Young people experiment with drugs, whether it’s a rite of passage or whatever,’’ he continues. ‘People have to make their minds up – at no point in our leaflets does it say “you shouldn’t take cocaine”. The fact is that drugs meet people’s needs – this campaign is trying to understand what’s in it for the user as well. If the first time people took cocaine it made them feel terrible no one would take it, so it’s very much about trying to strike a balance and hopefully this has. Certainly the feedback is that it did.’

Read the whole story here and download the resources from here.


Filed under: alcohol, cocaine, university

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