Drug Education News

News and views from the Drug Education Forum

Alcohol-Branded Merchandise and Its Association With Drinking Attitudes and Outcomes in US Adolescents

Via the SHEU.

The Archive of Pediatrics and Adolescent Medicine includes the abstract of research showing the link between alcohol branded merchandise and adolescent attitudes towards drinking as well as drinking behaviour.  They say:

Alcohol-branded merchandise is widely distributed among US adolescents, who obtain the items one-quarter of the time through direct purchase at retail outlets. Among never-drinkers, ABM ownership is independently associated with susceptibility to as well as with initiation of drinking and binge drinking.

Read more about this study on the Science Blog.

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Filed under: alcohol, research, USA

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