Drug Education News

News and views from the Drug Education Forum

Not a lot of change from £2million

James Langton, who runs a support group for cannabis users (Clearhead), uses the Centre for Policy Studies blog to take Frank to task. He argues:

Frankly – and I use the word in this context advisedly – the current crop of high profile public health information campaigns are designed to re-enforce messages that kids on the sensible side of the tracks will understand. Prevention is critical, of course it is, but I would suggest stronger messages would be more effective coming directly from a slightly older age group who can talk credibly about their own experience of the personal damage that their abuse has done to them.

If I’ve been reading the evidence correctly in fact the harder messages that Mr Langton calls for actually work best with those least likely to use drugs, and have a bit of a boomerang effect on those most likely to try the drug.


Filed under: Frank

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