Drug Education News

News and views from the Drug Education Forum

The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies.

The AERC have a new paper looking at the influence of of alcohol marketing and advertising on the drinking behaviour of young people.

They have carried out a systematic review of seven cohort studies on over 13,000 participants which they argue:

shows some evidence for an association between prior alcohol advertising and marketing exposure and subsequent alcohol drinking behaviour in young people. All seven studies demonstrated significant effects across a range of different exposure variables and outcome measures.


Filed under: advertising, alcohol

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