Drug Education News

News and views from the Drug Education Forum

‘Child smoking’ ad escapes ban

The Guardian report that the ASA has cleared a recent Department of Health anti-smoking advert:

The advertising watchdog has cleared an anti-smoking campaign that featured children pretending to smoke – despite more than 200 complaints.

A series of TV and cinema adverts for the Department of Health, created by ad agency MCBD, featured young children mimicking the habits of their parents, including pretending to smoke…

The ASA cleared the TV and cinema ad campaign, stating that it did not “consider that seeing the ads was likely to be a determining factor in children becoming smokers in the future”.

You can read the ASA’s judgement here.  You can see an example of the adverts here.


Filed under: advertising, Government, tobacco

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