Drug Education News

News and views from the Drug Education Forum

Effects of Alcohol Advertising Exposure on Drinking Among Youth, January 2006, Snyder et al. 160 (1): 18

As we’ve seen before the research that is going on around the impact of alcohol advertising on young people in the United States appears to have reached the conclusion that advertising contributes to increased drinking among young people.

A new paper in the Archives of Pediatrics & Adolescent Medicine has looked at the impact on young people between the ages of 15 and 26, and says:

Youth who saw more alcohol advertisements on average drank more (each additional advertisement seen increased the number of drinks consumed by 1% [event rate ratio, 1.01; 95% confidence interval, 1.01-1.02]). Youth in markets with greater alcohol advertising expenditures drank more (each additional dollar spent per capita raised the number of drinks consumed by 3% [event rate ratio, 1.03; 95% confidence interval, 1.01-1.05]). Examining only youth younger than the legal drinking age of 21 years, alcohol advertisement exposure and expenditures still related to drinking. Youth in markets with more alcohol advertisements showed increases in drinking levels into their late 20s, but drinking plateaued in the early 20s for youth in markets with fewer advertisements. Control variables included age, gender, ethnicity, high school or college enrollment, and alcohol sales.”


Filed under: advertising, alcohol

3 Responses

  1. […] previously covered the developing research on links between alcohol advertising and young people’s drinking and […]

  2. […] blogged before on US research which seems to show a correlation between advertising and young […]

  3. […] raise the latter article because we have seen other research that says that the amount of alcohol advertising young people see can be correlated to their […]

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