The NHS launches the second phase of its £8m anti-smoking campaign on TV tonight with an ad that plays on parental guilt about lighting up in front of the children, using the tagline “Smoking. Don’t keep it in the family”.
The ad, created by ad agency MCBD, is filmed from a child’s perspective to the soundtrack of Shirley Temple’s On Account’a I Love You.
You can see the advert here.
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