Drug Education News

Slightly off our beaten track, but having been encouraged the last time I wandered out this way I’ve been tempted to to do so again. In any case I hope of interest.

The Research Digest Blog let’s us know about a new book, Nudge, drawing from a review of the book and say:

it turns out that people can be encouraged (or “nudged”) to use less
gas and electricity, simply by letting them know how much they use in
comparison with their neighbours. Similarly, the numbers of people
signed up as organ donors could be massively increased by making it an
opt-out system rather than an opt-in system, as we currently have here
in the UK.

That first example sounds quite a lot like the use of normative information.